Pink Ribbon Propaganda

by Leisa on September 16, 2007

I try very hard to stay away from mainstream media. When I accidently overhear popular radio or catch a few minutes of morning television, I find the general tone of it incredibly patronising to my intelligence, and it seems to cater for an audience that don’t want to think for themselves and enjoy being deliberately brainwashed into a certain opinion.

Which is why when I was on short holiday on the beautiful Sunshine Coast last week, that I found the invasion of the pink ribbon propaganda especially offensive. I couldn’t avoid the insidious and ubiquitous calls for “breast cancer awareness” or “support us to find a cure”. It was everywhere.

From “pink” window displays in the shops, to magazines that have been taken over by the pink industry; the pink lids on bottled water, the pink ribbon logo and call to donate on Music Maxx, pink biscuit packaging in the supermarket; and when I booked a relaxing massage and facial treatment at the resort we stayed at – the therapist handed me a flyer afterwards stating that $10 from every massage was donated to breast cancer research!! And these were only the little things that I noticed whilst trying to stay out of the loop while on holidays – and still I was bombarded with it!

The marketing strategists for the pink ribbon campaign are absolute geniuses, there is no escaping the call for more donations to help support the cause from all avenues; but unfortunately the whole campaign is based upon a lie – the lie that more money will help to find a cure for breast cancer by the pharmaceutical industry.

Big Pharma has an appalling record in the “war on cancer” . Thirty five years and hundreds of billions of dollars later and the best that they can do with chemotherapy is a 2.1% increase in survival rate over five years for major cancers. And the cancer rate has gone from approximately 1 in 100 people in the early 1900’s to now 1 in 2 or 3. With a track record like that, would you want to be investing your hard earned dollars on the long shot that they are going to come up with anything even resembling a cure? Not to mention that the only type of “cure” that the pharmaceutical companies are searching for is one that will be another type of chemotherapy, radiation or hormone disrupter that they can make an absolute fortune off. To paraphrase a famous quote from the late Kerry Packer “as a (pharmaceutical company) I can tell you you’re not spending it that well that we should be donating extra.” Enough said.

What I find incredibly offensive about the whole pink ribbon drive for donations, is that they are exploiting the generosity of good hearted, kind people who believe that the cancer industry is doing all they can to find a cure. Little do they know that many successful treatments and cures have already been found in the world of natural medicine, but these have been harshly suppressed, driven underground and proclaimed as “quackery” whilst the “mutilate, burn and poison” treatments are given preference in an world run by Big Pharma and corporate greed. There is no other option given to patients, who are terrified by the oncologists into going down the medical path as quickly as possible, before they can question the effectiveness of the treatment they are being given.

As a Naturopath it is illegal for me to treat cancer or to claim that there is any type of “cure” for cancer. But I have met people that have cured themselves without the mutilate, burn and poison routine and I firmly believe that cancer can be cured naturally without pharmaceutical intervention. Does this mean that there are any guarantees that natural medicine can give you a certain outcome? No. But neither can orthodox medicine, and the side effects and damage that most cancer treatments do to the body is horrifying.

Even worse, if someone does choose to go down the orthodox path, there is no co-operation between oncologist and naturopath to assist the patient in reducing the side effects and healing the body after the treatment. The chasm between orthodox and natural medicine is ever widening and the patient is the one who pays. No pink ribbon campaign for greater funds is ever going to help close that gap and carve a pathway for cancer patients to be given full disclosure of all the options available.

The only language that the corporate world understands is money, and if people become aware of the deception and greed driving the pink ribbon brigade, they can choose to spend their dollars on health education and disease prevention, rather than in the support of such an extremely unworthy cause.

Your health is too important to put in the hands of big business. Become informed, practice preventative natural medicine, seek answers, and you will be giving yourself the best opportunity of living healthfully and not needing to enter the deceptive world of Big Pharma – even if it is dressed up in pretty pink ribbons.

For further reading on this provocative subject see the excellent report by Mike Adams



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6 commentsAdd comment

Cheryl April 15, 2009 at 10:31 am

Hi Leisa,
Terrific to hear someone saying “out loud” what I have been trying to whisper to those who care to listen. I absolutely will not give a cent to “the cancer cure” causes. They raise millions of dollars and give nothing back to the millions of people relying on their “research” for hope and healing. It is difficult though, to try and explain to the sweet people collecting the monies, that the cancer council etc. are really not interested in finding a cure when treatment and research is so rewarding to the companies involved.
Keep up the terrific work.
Best of health to you,

Leisa April 25, 2009 at 1:59 am

Thanks so much Cheryl, I really appreciate your comments as it is very hard to go against what is seemed to be “charitable and good work” and be seen to be “politically incorrect”. It is not the well-intentioned people I have a problem with, it is the industry behind it that is betraying people’s good natures and willingness to help where they can. I saw a sign at a Pink Ribbon Day BBQ not long ago that I thought was absolutely classic – it had “Help Breast Cancer Research – Hot Dogs, Pies, Soft Drinks, Ice-cream” What a farce!

Jacqui August 24, 2011 at 6:38 am

Agree 1000% percent!

Belinda August 24, 2011 at 10:48 pm

BRAVO LEISA!!!!!!!!!! I have watched relatives dying & die when it could’ve been prevented with simple diet and lifestyle changes, they have all poo pooed me and “my fluffy training” (a bachelor degree!) thanks to their doctors scary brain washing and dismissal of natural therapies. Thank you for articulating it so well, your blogs are a must read in my day!

razldazl August 26, 2011 at 6:15 am

thank you leisa for this blog. i hope you don’t mind if i link to it tomorrow. (not that many people will see it, as i just started my blog)…but i was thinking the other day of doing a blog about the fraudulent business of pinkwashing…. i am in the healthcare industry, and know this for what it is… a total scam

David Brown December 22, 2014 at 1:29 pm

First of all I want to say fantastic blog! I had a quick question which I’d like to ask if you don’t mind. I was interested to know how you center yourself and clear your head before writing.I have had trouble clearing my thoughts in getting my thoughts out there.I truly do enjoy writing but it just seems like the first 10 to 15 minutes are lost simply just trying to figure out how to begin. Any suggestions or tips? Many thanks!

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